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Promotional Item Comparison: Pen - Icon, House vs. Keyholder - HouseHow does Pen - Icon, House compare with Keyholder - House? Before having both products go head-to-head, it is essential for you to know that by adding logo products to your marketing mix, you are already amping up your strategy. Custom merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Icon, House and Keyholder - House present certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your selecting? Will picking Pen - Icon, House over Keyholder - House mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of things to consider should be your audience. A good understanding of your audience should clue you in as to what your target market would be more likely to appreciate. Last but not the least, factor in if your chosen distribution method would still apply to both giveaways. This is really useful if you are attempting to evaluate the difference between two promo items from totally different categories. For instance, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a mouse pad, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com offers a wide array of custom merchandise online. We are the only online source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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