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Promotional Item Comparison: Pen - Icon, House vs. Tape Measure - 3 Ft. Tape Measure Level Key ChainHow does Pen - Icon, House compare with Tape Measure - 3 Ft. Tape Measure Level Key Chain? Before having both products go head-to-head, it is essential for you to know that by adding customized products to your marketing mix, you are already amping up your strategy. Personalized merchandise give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Pen - Icon, House and Tape Measure - 3 Ft. Tape Measure Level Key Chain present particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your budget? Will picking Pen - Icon, House over Tape Measure - 3 Ft. Tape Measure Level Key Chain mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A firm understanding of your audience should give you a clue as to what your target market would be more likely to appreciate. Fourth, factor in if your chosen distribution strategy would still be apt for both items. This is really useful if you are trying to measure the difference between two customized items from dramatically different categories. For instance, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a flashlight and a clock, it would be helpful to find out the shipping cost difference between the two products. We have the most comprehensive collection of customized items online. We are the only web source that allows you to "see before you buy". Preview your artwork on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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