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Promotional Item Comparison: Tape Measure - Silver Square vs. Key Light - Sliding ButtonHow does Tape Measure - Silver Square compare with Key Light - Sliding Button? Before having both products go head-to-head, it is critical for you to know that by adding logo merchandise to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - Silver Square and Key Light - Sliding Button present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will choosing Tape Measure - Silver Square over Key Light - Sliding Button mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your market. A good understanding of your audience should give you a clue as to what your market segment would be more likely to appreciate. Last but not the least, find out if your chosen distribution method would still be apt for both items. This is really useful if you are trying to evaluate the difference between two promotional items from very different categories. For instance, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a clock, it would be helpful to know the delivery cost difference between the two products. Branders.com has a wide array of promotional items online. We are the only online source that allows you to "see before you buy". Preview your artwork on your promotional items before you make a decision with our high-tech production-realistic PhotoSample technology.
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