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Promotional Item Comparison: Tape Measure - Silver Square vs. Tape Measure - 10 Ft. with Level, Pen, & NotepadHow does Tape Measure - Silver Square fare in comparison with Tape Measure - 10 Ft. with Level, Pen, & Notepad? Before having both products go head-to-head, it is critical for you to know that by adding personalized items to your marketing mix, you are already amping up your technique. Giveaways give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Tape Measure - Silver Square and Tape Measure - 10 Ft. with Level, Pen, & Notepad have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one giveaway may seem better than the other, will it fit your marketing budget? Will choosing Tape Measure - Silver Square over Tape Measure - 10 Ft. with Level, Pen, & Notepad mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of factors to consider should be your audience. A firm understanding of your target market should clue you in as to what your audience would be more likely to enjoy. Lastly, find out if your chosen distribution strategy would still work for both giveaways. This is especially useful if you are trying to measure the difference between two giveaways from dramatically different categories. For example, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a radio, it would be helpful to know the shipping cost difference between the two items. Branders has the most comprehensive collection of personalized items online. Branders is the only web source that allows you to "see before you buy". Preview your imprint on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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