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Promotional Item Comparison: Flashlight - Survival Radio vs. Keyholder - House TagHow does Flashlight - Survival Radio match up to Keyholder - House Tag? Before having both products go head-to-head, it is important for you to know that by adding custom merchandise to your marketing mix, you are already improving your technique. Personalized items give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Flashlight - Survival Radio and Keyholder - House Tag have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Flashlight - Survival Radio over Keyholder - House Tag mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of things to consider should be your audience. A good understanding of your target market should give you a clue as to what your audience would be more likely to appreciate. Last but not the least, find out if your chosen distribution method would still work for both giveaways. This is particularly useful if you are trying to measure the difference between two giveaways from totally different categories. For instance, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a pen, it would be helpful to know the delivery cost difference between the two items. Branders offer the most comprehensive collection of logo items online. We are the only web source that allows you to "see before you buy". See your imprint on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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