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Promotional Item Comparison: Key Ring House vs. Desk Calendar: American HomesHow does Key Ring House match up to Desk Calendar: American Homes? Before having both products go head-to-head, it is important for you to know that by adding personalized items to your marketing mix, you are already amping up your technique. Custom items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Key Ring House and Desk Calendar: American Homes offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate employees? Do you simply want to promote your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one corporate gift may seem better than the other, will it fit your promotional budget? Will choosing Key Ring House over Desk Calendar: American Homes mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your market should give you a clue as to what your target market would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still be applicable to both products. This is especially useful if you are attempting to weigh the difference between two logo items from dramatically different categories. For instance, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a mouse pad, it would be helpful to know the shipping cost difference between the two items. Branders offer the most comprehensive collection of customized merchandise online. Branders is the only web source that allows you to "see before you buy". Preview your design on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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