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Promotional Item Comparison: Calendar Magnet-House, 4.06" x 3.5 x 0.020"d vs. Cookbooks: The Little Black Book of BarbecueHow does Calendar Magnet-House, 4.06" x 3.5 x 0.020"d compare with Cookbooks: The Little Black Book of Barbecue? Before having both products go head-to-head, it is essential for you to know that by adding custom merchandise to your marketing mix, you are already improving your strategy. Custom merchandise give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Calendar Magnet-House, 4.06" x 3.5 x 0.020"d and Cookbooks: The Little Black Book of Barbecue offer particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The next question to ask is your financial capacity. While one logo item may seem better than the other, will it fit your promotional budget? Will choosing Calendar Magnet-House, 4.06" x 3.5 x 0.020"d over Cookbooks: The Little Black Book of Barbecue mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A good understanding of your market should give you a clue as to what your market would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still work for both giveaways. This is really useful if you are attempting to evaluate the difference between two logo items from dramatically different categories. For instance, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a stress ball and a calendar, it would be helpful to find out the delivery cost difference between the two items. Branders.com has a wide array of personalized gifts online. We are the only web source that allows you to "see before you buy". See your logo on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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