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Promotional Item Comparison: Calendar Magnet-House, 4.06" x 3.5 x 0.020"d vs. Desk Calendar: American HomesHow does Calendar Magnet-House, 4.06" x 3.5 x 0.020"d fare in comparison with Desk Calendar: American Homes? Before having both products go head-to-head, it is critical for you to know that by adding promotional gifts to your marketing mix, you are already amping up your strategy. Giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Calendar Magnet-House, 4.06" x 3.5 x 0.020"d and Desk Calendar: American Homes present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your budget? Will choosing Calendar Magnet-House, 4.06" x 3.5 x 0.020"d over Desk Calendar: American Homes mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your market should clue you in as to what your niche would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still work for both items. This is particularly useful if you are attempting to weigh the difference between two personalized items from totally different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a radio, it would be helpful to know the delivery cost difference between the two items. Branders.com has the most comprehensive collection of custom merchandise online. We are the only online source that allows you to "see before you buy". See your logo on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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