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Promotional Item Comparison: Tape Measure - 25 Ft. Pro Grip Tape Measure vs. Economy Magnetic Calendar: SunsetHow does Tape Measure - 25 Ft. Pro Grip Tape Measure match up to Economy Magnetic Calendar: Sunset? Before having both products go head-to-head, it is critical for you to know that by adding custom products to your marketing mix, you are already improving your strategy. Customized items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - 25 Ft. Pro Grip Tape Measure and Economy Magnetic Calendar: Sunset present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the promo gift a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Tape Measure - 25 Ft. Pro Grip Tape Measure over Economy Magnetic Calendar: Sunset mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your target market should give you a clue as to what your market segment would be more likely to appreciate. Fourth, find out if your chosen distribution strategy would still work for both giveaways. This is especially useful if you are trying to measure the difference between two custom items from dramatically different categories. For example, you've decided that packaging the promo product as a mail out gift is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to know the shipping cost difference between the two giveaways. Branders.com has the most comprehensive collection of customized giveaways online. We are the only web source that allows you to "see before you buy". See your design on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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