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Promotional Item Comparison: Keyholder - Chrome Plated House Shape Keyholder, 2.75" x 1.88" vs. Desk Calendar: American HomesHow does Keyholder - Chrome Plated House Shape Keyholder, 2.75" x 1.88" compare with Desk Calendar: American Homes? Before having both products go head-to-head, it is critical for you to know that by adding custom items to your marketing mix, you are already amping up your strategy. Promotional merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Keyholder - Chrome Plated House Shape Keyholder, 2.75" x 1.88" and Desk Calendar: American Homes present special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one promo item may seem better than the other, will it fit your selecting? Will choosing Keyholder - Chrome Plated House Shape Keyholder, 2.75" x 1.88" over Desk Calendar: American Homes mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you choose one item over the other? Third on your list of things to consider should be your target market. A good understanding of your target market should give you a clue as to what your market niche would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still be apt for both gifts. This is really useful if you are trying to measure the difference between two giveaways from totally different categories. For example, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the shipping cost difference between the two items. Branders has the most comprehensive collection of promotional products online. We are the only web source that allows you to "see before you buy". Preview your design on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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