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Promotional Item Comparison: Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed vs. Keyholder - SeparatorHow does Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed match up to Keyholder - Separator? Before having both products go head-to-head, it is essential for you to know that by adding promotional gifts to your marketing mix, you are already amping up your technique. Promo products give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed and Keyholder - Separator have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one giveaway may seem better than the other, will it fit your budget? Will choosing Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed over Keyholder - Separator mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of factors to consider should be your target market. A good understanding of your audience should give you a clue as to what your audience would be more likely to enjoy. Lastly, find out if your chosen distribution strategy would still be applicable to both gifts. This is particularly useful if you are trying to evaluate the difference between two promo merchandise from totally different categories. For instance, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a calendar, it would be helpful to know the delivery cost difference between the two products. Branders.com offers the largest selection of promotional items online. We are the only web source that allows you to "see before you buy". See your artwork on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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