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Promotional Item Comparison: Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed vs. Economy Magnetic Calendar: PatrioticHow does Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed match up to Economy Magnetic Calendar: Patriotic? Before having both products go head-to-head, it is critical for you to know that by adding custom merchandise to your marketing mix, you are already amping up your strategy. Promo items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed and Economy Magnetic Calendar: Patriotic present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the customized product a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to ask is your financial capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will choosing Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed over Economy Magnetic Calendar: Patriotic mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your target market should give you a clue as to what your target market would be more likely to appreciate. Last but not the least, find out if your chosen distribution method would still be apt for both items. This is particularly useful if you are trying to weigh the difference between two promo items from very different categories. For instance, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a notebook, it would be helpful to know the shipping cost difference between the two giveaways. Branders has a wide array of customized products online. We are the only web source that allows you to "see before you buy". Preview your imprint on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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