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Promotional Item Comparison: Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed vs. Tape Measure - 25 Ft. Pro Grip Tape MeasureHow does Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed compare with Tape Measure - 25 Ft. Pro Grip Tape Measure? Before having both products go head-to-head, it is essential for you to know that by adding promotional products to your marketing mix, you are already improving your technique. Giveaways give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed and Tape Measure - 25 Ft. Pro Grip Tape Measure present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your marketing budget? Will choosing Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed over Tape Measure - 25 Ft. Pro Grip Tape Measure mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of things to consider should be your target market. A good understanding of your market should give you a clue as to what your market would be more likely to enjoy. Lastly, factor in if your chosen distribution strategy would still be applicable to both items. This is especially useful if you are trying to weigh the difference between two personalized items from dramatically different categories. For example, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a notebook, it would be helpful to find out the delivery cost difference between the two items. Branders has the most comprehensive collection of personalized merchandise online. We are the only online source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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