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Promotional Item Comparison: Pen - Rotating House vs. Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business CardHow does Pen - Rotating House compare with Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card? Before having both products go head-to-head, it is important for you to know that by adding imprinted gifts to your marketing mix, you are already amping up your strategy. Promo products give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Rotating House and Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card have special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will choosing Pen - Rotating House over Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your market. A good understanding of your market should clue you in as to what your target market would be more likely to appreciate. Last but not the least, factor in if your chosen distribution method would still be applicable to both gifts. This is particularly useful if you are attempting to measure the difference between two promotional items from dramatically different categories. For instance, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to know the delivery cost difference between the two items. Branders.com offers the most comprehensive collection of custom gifts online. We are the only web source that allows you to "see before you buy". Preview your logo on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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