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Promotional Item Comparison: Keyholder - House Spinner vs. Keyholder - SeparatorHow does Keyholder - House Spinner fare in comparison with Keyholder - Separator? Before having both products go head-to-head, it is critical for you to know that by adding customized items to your marketing mix, you are already improving your strategy. Custom merchandise give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Keyholder - House Spinner and Keyholder - Separator have special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one giveaway may seem better than the other, will it fit your budget? Will picking Keyholder - House Spinner over Keyholder - Separator mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one product over the other? Third on your list of things to consider should be your target market. A good understanding of your market should give you a clue as to what your target market would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still be applicable to both giveaways. This is especially useful if you are attempting to measure the difference between two promotional items from very different categories. For example, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the delivery cost difference between the two products. Branders.com offers the most comprehensive collection of custom giveaways online. Branders is the only online source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our high-tech production-realistic PhotoSample technology.
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