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Promotional Item Comparison: Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card vs. Business Card Holder with Leather GussetsHow does Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card match up to Business Card Holder with Leather Gussets? Before having both products go head-to-head, it is important for you to know that by adding personalized gifts to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card and Business Card Holder with Leather Gussets offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the promo gift a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one advertising specialty may seem better than the other, will it fit your promotional budget? Will picking Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card over Business Card Holder with Leather Gussets mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of factors to consider should be your target market. A firm understanding of your target market should clue you in as to what your target market would be more likely to enjoy. Lastly, factor in if your chosen distribution strategy would still work for both products. This is really useful if you are attempting to weigh the difference between two promotional merchandise from very different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a radio, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com offers a wide array of logo items online. We are the only online source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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