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Promotional Item Comparison: Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar vs. Key Light - Sliding ButtonHow does Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar match up to Key Light - Sliding Button? Before having both products go head-to-head, it is critical for you to know that by adding customized items to your marketing mix, you are already improving your technique. Custom products give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar and Key Light - Sliding Button present particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar over Key Light - Sliding Button mean less items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you choose one item over the other? Third on your list of factors to consider should be your audience. A good understanding of your target market should clue you in as to what your niche would be more likely to appreciate. Lastly, find out if your chosen distribution strategy would still work for both items. This is especially useful if you are trying to weigh the difference between two promo merchandise from very different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a radio, it would be helpful to know the delivery cost difference between the two items. Branders.com offers a wide array of customized giveaways online. We are the only web source that allows you to "see before you buy". Preview your logo on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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