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Promotional Item Comparison: Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar vs. Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"How does Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar match up to Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"? Before having both products go head-to-head, it is critical for you to know that by adding customized products to your marketing mix, you are already improving your strategy. Promo items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar and Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" offer special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one promo item may seem better than the other, will it fit your promotional budget? Will picking Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar over Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of things to consider should be your market. A firm understanding of your target market should give you a clue as to what your market segment would be more likely to appreciate. Lastly, factor in if your chosen distribution strategy would still be apt for both products. This is really useful if you are attempting to weigh the difference between two promo merchandise from very different categories. For example, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a key chain and a notebook, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com offers the most comprehensive collection of logo giveaways online. We are the only online source that allows you to "see before you buy". See your logo on your promotional products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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