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Promotional Item Comparison: PEN - THEME TOPPERS MAGNETIC HOUSE vs. Coaster - 40 pt., Paper 3.5" HouseHow does PEN - THEME TOPPERS MAGNETIC HOUSE compare with Coaster - 40 pt., Paper 3.5" House? Before having both products go head-to-head, it is essential for you to know that by adding customized items to your marketing mix, you are already improving your strategy. Personalized gifts give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both PEN - THEME TOPPERS MAGNETIC HOUSE and Coaster - 40 pt., Paper 3.5" House offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one giveaway may seem better than the other, will it fit your promotional budget? Will picking PEN - THEME TOPPERS MAGNETIC HOUSE over Coaster - 40 pt., Paper 3.5" House mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one item over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should give you a clue as to what your market niche would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still work for both items. This is particularly useful if you are attempting to measure the difference between two promotional items from dramatically different categories. For example, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a clock, it would be helpful to find out the shipping cost difference between the two giveaways. Branders offer the most comprehensive collection of personalized gifts online. We are the only web source that allows you to "see before you buy". Preview your imprint on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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