| Promotional Items, Promotional Products & Corporate Gifts for Your Trade Show Promotions | |
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Promotional Item Comparison: Bumper Sticker - Removable, Rectangle 2.5" x 9.25" vs. Economy Magnetic Calendar: PatrioticHow does Bumper Sticker - Removable, Rectangle 2.5" x 9.25" compare with Economy Magnetic Calendar: Patriotic? Before having both products go head-to-head, it is critical for you to know that by adding imprinted merchandise to your marketing mix, you are already improving your strategy. Customized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Bumper Sticker - Removable, Rectangle 2.5" x 9.25" and Economy Magnetic Calendar: Patriotic offer particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate employees? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one corporate gift may seem better than the other, will it fit your promotional budget? Will picking Bumper Sticker - Removable, Rectangle 2.5" x 9.25" over Economy Magnetic Calendar: Patriotic mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of things to consider should be your audience. A firm understanding of your market should clue you in as to what your market segment would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still be applicable to both giveaways. This is particularly useful if you are attempting to measure the difference between two promo merchandise from totally different categories. For instance, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a flashlight and a clock, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com offers the largest selection of customized merchandise online. Branders is the only online source that allows you to "see before you buy". Preview your logo on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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