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Promotional Item Comparison: Bumper Sticker - Removable, Rectangle 2.5" x 9.25" vs. Tape Measure - 3 Ft. Tape Measure Level Key ChainHow does Bumper Sticker - Removable, Rectangle 2.5" x 9.25" compare with Tape Measure - 3 Ft. Tape Measure Level Key Chain? Before having both products go head-to-head, it is important for you to know that by adding personalized gifts to your marketing mix, you are already amping up your strategy. Giveaways give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Bumper Sticker - Removable, Rectangle 2.5" x 9.25" and Tape Measure - 3 Ft. Tape Measure Level Key Chain present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one promotional product may seem better than the other, will it fit your marketing budget? Will choosing Bumper Sticker - Removable, Rectangle 2.5" x 9.25" over Tape Measure - 3 Ft. Tape Measure Level Key Chain mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of things to consider should be your audience. A firm understanding of your market should clue you in as to what your target market would be more likely to appreciate. Lastly, find out if your chosen distribution strategy would still be apt for both gifts. This is especially useful if you are attempting to evaluate the difference between two promotional merchandise from totally different categories. For example, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a notebook, it would be helpful to know the shipping cost difference between the two products. Branders.com offers a wide array of custom products online. We are the only web source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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