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Promotional Item Comparison: Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" vs. Tape MeasureHow does Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" compare with Tape Measure? Before having both products go head-to-head, it is critical for you to know that by adding personalized merchandise to your marketing mix, you are already improving your technique. Giveaways give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" and Tape Measure have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one promo product may seem better than the other, will it fit your budget? Will choosing Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" over Tape Measure mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should clue you in as to what your target market would be more likely to appreciate. Fourth, find out if your chosen distribution strategy would still be applicable to both products. This is especially useful if you are trying to weigh the difference between two promo merchandise from totally different categories. For example, you've decided that packaging the item as a mailer is the best way to go. If you are in the process of choosing between a bag and a notebook, it would be helpful to know the delivery cost difference between the two giveaways. Branders has a wide array of corporate giveaways online. Branders is the only online source that allows you to "see before you buy". Preview your artwork on your promo products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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