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Promotional Item Comparison: Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" vs. Business Card Case, MetalHow does Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" fare in comparison with Business Card Case, Metal? Before having both products go head-to-head, it is essential for you to know that by adding promotional products to your marketing mix, you are already amping up your technique. Personalized merchandise give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" and Business Card Case, Metal present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the logo item a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promotional item may seem better than the other, will it fit your promotional budget? Will choosing Magnet - Bic, 4-Color Process, House-Shaped, 1 3/4" x 2 3/4" over Business Card Case, Metal mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of factors to consider should be your market. A firm understanding of your market should clue you in as to what your market segment would be more likely to appreciate. Fourth, find out if your chosen distribution strategy would still be apt for both giveaways. This is really useful if you are trying to measure the difference between two custom items from very different categories. For instance, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a radio, it would be helpful to know the shipping cost difference between the two giveaways. Branders has a wide array of promo products online. We are the only online source that allows you to "see before you buy". Preview your logo on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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