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Promotional Item Comparison: Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" vs. Business Card Holder with Leather GussetsHow does Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" compare with Business Card Holder with Leather Gussets? Before having both products go head-to-head, it is critical for you to know that by adding customized items to your marketing mix, you are already amping up your strategy. Custom items give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" and Business Card Holder with Leather Gussets have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one promo item may seem better than the other, will it fit your marketing budget? Will choosing Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" over Business Card Holder with Leather Gussets mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should clue you in as to what your market niche would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still be apt for both gifts. This is really useful if you are trying to measure the difference between two promo merchandise from very different categories. For example, you've decided that packaging the item as a mailer is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to know the shipping cost difference between the two products. We have the largest selection of custom merchandise online. We are the only online source that allows you to "see before you buy". See your imprint on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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