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Promotional Item Comparison: Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" vs. Pen - House PaintHow does Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" fare in comparison with Pen - House Paint? Before having both products go head-to-head, it is important for you to know that by adding imprinted merchandise to your marketing mix, you are already improving your strategy. Personalized gifts give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" and Pen - House Paint have certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one corporate gift may seem better than the other, will it fit your budget? Will picking Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" over Pen - House Paint mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your target market should clue you in as to what your market niche would be more likely to appreciate. Last but not the least, factor in if your chosen distribution method would still work for both products. This is especially useful if you are trying to measure the difference between two logo items from totally different categories. For example, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a calendar, it would be helpful to find out the delivery cost difference between the two products. Branders.com offers the largest selection of customized products online. We are the only web source that allows you to "see before you buy". Preview your design on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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