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Promotional Item Comparison: Stress Reliever- Dollar Sign vs. Magnetic Car Sign - 8" x 18", .035 ThickHow does Stress Reliever- Dollar Sign match up to Magnetic Car Sign - 8" x 18", .035 Thick? Before having both products go head-to-head, it is critical for you to know that by adding logo merchandise to your marketing mix, you are already improving your technique. Personalized items give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Stress Reliever- Dollar Sign and Magnetic Car Sign - 8" x 18", .035 Thick present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate employees? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The next question to ask is your financial capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking Stress Reliever- Dollar Sign over Magnetic Car Sign - 8" x 18", .035 Thick mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your target market should give you a clue as to what your niche would be more likely to appreciate. Fourth, factor in if your chosen distribution method would still be apt for both products. This is really useful if you are attempting to evaluate the difference between two giveaways from very different categories. For example, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to find out the delivery cost difference between the two products. Branders.com has a wide array of personalized items online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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