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Promotional Item Comparison: Cottage Stress Reliever vs. Coaster - 40 pt., Paper 3.5" HouseHow does Cottage Stress Reliever fare in comparison with Coaster - 40 pt., Paper 3.5" House? Before having both products go head-to-head, it is important for you to know that by adding imprinted merchandise to your marketing mix, you are already amping up your strategy. Promotional merchandise give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Cottage Stress Reliever and Coaster - 40 pt., Paper 3.5" House have certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your marketing budget? Will picking Cottage Stress Reliever over Coaster - 40 pt., Paper 3.5" House mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A good understanding of your target market should clue you in as to what your market segment would be more likely to appreciate. Lastly, factor in if your chosen distribution method would still apply to both products. This is particularly useful if you are trying to evaluate the difference between two personalized items from totally different categories. For instance, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to find out the shipping cost difference between the two giveaways. Branders.com has a wide array of custom giveaways online. We are the only web source that allows you to "see before you buy". See your imprint on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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