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Promotional Item Comparison: Separator Key Chain vs. Tape Measure - RadioHow does Separator Key Chain fare in comparison with Tape Measure - Radio? Before having both products go head-to-head, it is essential for you to know that by adding logo gifts to your marketing mix, you are already improving your strategy. Giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Separator Key Chain and Tape Measure - Radio offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the logo item a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one giveaway may seem better than the other, will it fit your promotional budget? Will choosing Separator Key Chain over Tape Measure - Radio mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you select one product over the other? Third on your list of things to consider should be your market. A good understanding of your market should give you a clue as to what your market niche would be more likely to appreciate. Lastly, find out if your chosen distribution strategy would still apply to both gifts. This is particularly useful if you are attempting to evaluate the difference between two custom items from very different categories. For instance, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a pen, it would be helpful to find out the delivery cost difference between the two giveaways. Branders has a wide array of promo products online. We are the only online source that allows you to "see before you buy". See your artwork on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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