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Promotional Item Comparison: Round Acrylic Keytag vs. Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" ClosedHow does Round Acrylic Keytag compare with Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed? Before having both products go head-to-head, it is critical for you to know that by adding imprinted merchandise to your marketing mix, you are already amping up your strategy. Promotional merchandise give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Round Acrylic Keytag and Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate personnel? Do you simply want to advertise your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one giveaway may seem better than the other, will it fit your promotional budget? Will picking Round Acrylic Keytag over Calendar - American Scenic Calendar, 10.50" x 18.25" Open; 10.5" x 10" Closed mean less items? Have you thought about the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of things to consider should be your target market. A good understanding of your target market should give you a clue as to what your target market would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still apply to both products. This is particularly useful if you are attempting to evaluate the difference between two promotional merchandise from dramatically different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to know the shipping cost difference between the two items. Branders offer the largest selection of personalized items online. Branders is the only online source that allows you to "see before you buy". See your logo on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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