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Promotional Item Comparison: Banner - Polyester, 4' H x 6' W (lightweight) vs. Banner - Polyester, 2' H x 3' W (heavyweight)How does Banner - Polyester, 4' H x 6' W (lightweight) match up to Banner - Polyester, 2' H x 3' W (heavyweight)? Before having both products go head-to-head, it is essential for you to know that by adding logo merchandise to your marketing mix, you are already improving your strategy. Personalized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Banner - Polyester, 4' H x 6' W (lightweight) and Banner - Polyester, 2' H x 3' W (heavyweight) present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promotional item may seem better than the other, will it fit your promotional budget? Will choosing Banner - Polyester, 4' H x 6' W (lightweight) over Banner - Polyester, 2' H x 3' W (heavyweight) mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A good understanding of your market should clue you in as to what your target market would be more likely to appreciate. Lastly, find out if your chosen distribution method would still work for both items. This is especially useful if you are attempting to weigh the difference between two advertising specialties from totally different categories. For example, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a clock, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com has a wide array of customized merchandise online. Branders is the only web source that allows you to "see before you buy". See your imprint on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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