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Promotional Item Comparison: Magnetic Car Sign - 12" x 18", .035 Thick vs. Banner - Polyester, 2'H x 6' W (lightweight)How does Magnetic Car Sign - 12" x 18", .035 Thick match up to Banner - Polyester, 2'H x 6' W (lightweight)? Before having both products go head-to-head, it is critical for you to know that by adding promotional merchandise to your marketing mix, you are already improving your technique. Custom giveaways give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Magnetic Car Sign - 12" x 18", .035 Thick and Banner - Polyester, 2'H x 6' W (lightweight) present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one promo product may seem better than the other, will it fit your marketing budget? Will choosing Magnetic Car Sign - 12" x 18", .035 Thick over Banner - Polyester, 2'H x 6' W (lightweight) mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one item over the other? Third on your list of things to consider should be your target market. A good understanding of your market should clue you in as to what your target market would be more likely to enjoy. Fourth, factor in if your chosen distribution method would still be applicable to both items. This is really useful if you are trying to evaluate the difference between two promo items from totally different categories. For example, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a notebook, it would be helpful to know the shipping cost difference between the two products. Branders.com offers the most comprehensive collection of promotional products online. We are the only web source that allows you to "see before you buy". See your design on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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