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Promotional Item Comparison: Clipboard - Windsor Reflections vs. Clipboard - Big MessageHow does Clipboard - Windsor Reflections match up to Clipboard - Big Message? Before having both products go head-to-head, it is important for you to know that by adding custom items to your marketing mix, you are already improving your technique. Personalized gifts give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Clipboard - Windsor Reflections and Clipboard - Big Message offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Clipboard - Windsor Reflections over Clipboard - Big Message mean less items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you pick one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your target market should clue you in as to what your market segment would be more likely to appreciate. Last but not the least, factor in if your chosen distribution method would still apply to both gifts. This is really useful if you are attempting to evaluate the difference between two advertising specialties from dramatically different categories. For example, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a mouse pad, it would be helpful to find out the shipping cost difference between the two giveaways. Branders offer the most comprehensive collection of promotional items online. Branders is the only web source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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