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Promotional Item Comparison: Badge Holder - Retract-a-Badge vs. Banner - Polyester, 4' H x 6' W (lightweight)How does Badge Holder - Retract-a-Badge fare in comparison with Banner - Polyester, 4' H x 6' W (lightweight)? Before having both products go head-to-head, it is essential for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your technique. Promotional merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Badge Holder - Retract-a-Badge and Banner - Polyester, 4' H x 6' W (lightweight) offer particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your budget? Will picking Badge Holder - Retract-a-Badge over Banner - Polyester, 4' H x 6' W (lightweight) mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of factors to consider should be your target market. A good understanding of your market should clue you in as to what your market segment would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still apply to both giveaways. This is really useful if you are attempting to weigh the difference between two giveaways from very different categories. For example, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the delivery cost difference between the two items. Branders offer a wide array of promo products online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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