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Promotional Item Comparison: Badge Holder - Retract-a-Badge vs. Magnetic Car Sign - 8" x 18", .035 ThickHow does Badge Holder - Retract-a-Badge match up to Magnetic Car Sign - 8" x 18", .035 Thick? Before having both products go head-to-head, it is essential for you to know that by adding customized products to your marketing mix, you are already improving your strategy. Promotional products give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Badge Holder - Retract-a-Badge and Magnetic Car Sign - 8" x 18", .035 Thick present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will picking Badge Holder - Retract-a-Badge over Magnetic Car Sign - 8" x 18", .035 Thick mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your audience should clue you in as to what your target market would be more likely to appreciate. Lastly, factor in if your chosen distribution method would still work for both products. This is particularly useful if you are attempting to measure the difference between two advertising specialties from dramatically different categories. For example, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a radio, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com offers the most comprehensive collection of promo products online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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