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Promotional Item Comparison: Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" vs. Notebook - Bubble DesignHow does Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" fare in comparison with Notebook - Bubble Design? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your strategy. Promo products give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" and Notebook - Bubble Design offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your selecting? Will choosing Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" over Notebook - Bubble Design mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you pick one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your market should clue you in as to what your market niche would be more likely to enjoy. Lastly, find out if your chosen distribution method would still work for both gifts. This is especially useful if you are attempting to weigh the difference between two promo items from totally different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a stress ball and a notebook, it would be helpful to know the shipping cost difference between the two items. Branders.com has a wide array of customized gifts online. Branders is the only online source that allows you to "see before you buy". See your design on your advertising specialties before you make a decision with our advanced production-realistic PhotoSample technology.
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