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Promotional Item Comparison: Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" vs. Mousepad - Medium Fabric, Rubber Round, 8", 1/16" ThickHow does Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" match up to Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick? Before having both products go head-to-head, it is essential for you to know that by adding custom products to your marketing mix, you are already amping up your technique. Custom items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" and Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will picking Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" over Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one item over the other? Third on your list of factors to consider should be your audience. A good understanding of your audience should give you a clue as to what your audience would be more likely to enjoy. Last but not the least, find out if your chosen distribution strategy would still apply to both products. This is really useful if you are attempting to weigh the difference between two logo items from very different categories. For example, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to find out the delivery cost difference between the two products. Branders.com offers a wide array of customized products online. We are the only web source that allows you to "see before you buy". See your logo on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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