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Promotional Item Comparison: Highlighter - Individual Highlighters vs. Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black PermanentHow does Highlighter - Individual Highlighters fare in comparison with Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent? Before having both products go head-to-head, it is critical for you to know that by adding logo merchandise to your marketing mix, you are already improving your technique. Customized items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Highlighter - Individual Highlighters and Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent have special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The next question to ask is your financial capacity. While one promotional item may seem better than the other, will it fit your budget? Will choosing Highlighter - Individual Highlighters over Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of factors to consider should be your target market. A good understanding of your audience should clue you in as to what your niche would be more likely to enjoy. Last but not the least, find out if your chosen distribution method would still be applicable to both giveaways. This is particularly useful if you are attempting to evaluate the difference between two custom items from dramatically different categories. For example, you've decided that packaging the item as a mailer is the best way to go. If you are in the process of choosing between a key chain and a pen, it would be helpful to know the shipping cost difference between the two giveaways. We have a wide array of promotional products online. We are the only web source that allows you to "see before you buy". See your artwork on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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