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Promotional Item Comparison: Highlighter - Individual Highlighters vs. Mousepad - Medium Fabric, Rubber Round, 8", 1/16" ThickHow does Highlighter - Individual Highlighters match up to Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick? Before having both products go head-to-head, it is critical for you to know that by adding personalized gifts to your marketing mix, you are already improving your strategy. Custom products give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Highlighter - Individual Highlighters and Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick present particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will choosing Highlighter - Individual Highlighters over Mousepad - Medium Fabric, Rubber Round, 8", 1/16" Thick mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you pick one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your target market should clue you in as to what your market niche would be more likely to appreciate. Last but not the least, factor in if your chosen distribution strategy would still work for both gifts. This is particularly useful if you are trying to weigh the difference between two promotional items from dramatically different categories. For instance, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a shirt and a notebook, it would be helpful to know the shipping cost difference between the two items. Branders.com has a wide array of customized merchandise online. We are the only web source that allows you to "see before you buy". See your design on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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