 | ||||||||
|
||||||||
|
| Promotional Items, Promotional Products & Corporate Gifts for Your Trade Show Promotions | ||||||||||||||||||||
|
|
|
|||||||||||||||||||
|
||||||||||||||||||||
Promotional Item Comparison: Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets vs. Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"How does Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets fare in comparison with Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"? Before having both products go head-to-head, it is critical for you to know that by adding customized products to your marketing mix, you are already amping up your technique. Personalized merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets and Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" have particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one promo item may seem better than the other, will it fit your budget? Will choosing Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets over Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you pick one product over the other? Third on your list of things to consider should be your audience. A good understanding of your audience should clue you in as to what your target market would be more likely to enjoy. Lastly, find out if your chosen distribution strategy would still be apt for both products. This is really useful if you are attempting to measure the difference between two promotional merchandise from dramatically different categories. For instance, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a key chain and a mouse pad, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com has a wide array of promo items online. Branders is the only online source that allows you to "see before you buy". See your imprint on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
|
