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Promotional Item Comparison: Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets vs. Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"How does Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets fare in comparison with Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"? Before having both products go head-to-head, it is important for you to know that by adding imprinted gifts to your marketing mix, you are already amping up your strategy. Promo items give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets and Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" offer special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one advertising specialty may seem better than the other, will it fit your marketing budget? Will choosing Bic Combo Pack - Clic Stic & Note Pad, 3" x 4", 50 Sheets over Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of things to consider should be your market. A firm understanding of your target market should clue you in as to what your market niche would be more likely to enjoy. Fourth, factor in if your chosen distribution method would still work for both products. This is particularly useful if you are attempting to evaluate the difference between two promotional items from very different categories. For instance, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a bag and a calendar, it would be helpful to find out the delivery cost difference between the two giveaways. Branders offer a wide array of personalized products online. Branders is the only web source that allows you to "see before you buy". Preview your logo on your promo items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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