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Promotional Item Comparison: Folder - PolyPro FileFolio vs. Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"How does Folder - PolyPro FileFolio compare with Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"? Before having both products go head-to-head, it is critical for you to know that by adding personalized items to your marketing mix, you are already improving your strategy. Customized products give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Folder - PolyPro FileFolio and Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" present particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your budget? Will choosing Folder - PolyPro FileFolio over Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your target market should give you a clue as to what your market would be more likely to enjoy. Finally, factor in if your chosen distribution method would still apply to both items. This is really useful if you are attempting to weigh the difference between two advertising specialties from totally different categories. For example, you've decided that packaging the promo product as a mail out gift is the best way to go. If you are in the process of choosing between a shirt and a radio, it would be helpful to know the shipping cost difference between the two giveaways. Branders.com offers a wide array of promo products online. Branders is the only online source that allows you to "see before you buy". Preview your artwork on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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