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Promotional Item Comparison: Pencil - Offset Budgeteer vs. Pencil Sharpener - Flip TopHow does Pencil - Offset Budgeteer match up to Pencil Sharpener - Flip Top? Before having both products go head-to-head, it is critical for you to know that by adding customized products to your marketing mix, you are already improving your strategy. Giveaways give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pencil - Offset Budgeteer and Pencil Sharpener - Flip Top offer particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the logo gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your promotional budget? Will choosing Pencil - Offset Budgeteer over Pencil Sharpener - Flip Top mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of things to consider should be your audience. A firm understanding of your market should give you a clue as to what your market segment would be more likely to appreciate. Lastly, factor in if your chosen distribution strategy would still work for both gifts. This is especially useful if you are trying to weigh the difference between two customized items from totally different categories. For example, you've decided that packaging the promo item as a mail out gift is the best way to go. If you are in the process of choosing between a bag and a calendar, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com offers the most comprehensive collection of promo products online. Branders is the only online source that allows you to "see before you buy". See your logo on your promo items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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