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Promotional Item Comparison: Pencil - Round Pricebuster vs. Pen - Dry Erase, Expo® Fine PointHow does Pencil - Round Pricebuster fare in comparison with Pen - Dry Erase, Expo® Fine Point? Before having both products go head-to-head, it is critical for you to know that by adding personalized merchandise to your marketing mix, you are already improving your strategy. Customized items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pencil - Round Pricebuster and Pen - Dry Erase, Expo® Fine Point present certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate employees? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one promo item may seem better than the other, will it fit your marketing budget? Will picking Pencil - Round Pricebuster over Pen - Dry Erase, Expo® Fine Point mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you choose one item over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should clue you in as to what your target market would be more likely to appreciate. Finally, factor in if your chosen distribution strategy would still apply to both giveaways. This is particularly useful if you are attempting to evaluate the difference between two custom items from very different categories. For example, you've decided that packaging the giveaway as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a notebook, it would be helpful to find out the shipping cost difference between the two items. Branders.com has the most comprehensive collection of customized merchandise online. We are the only online source that allows you to "see before you buy". See your imprint on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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