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Promotional Item Comparison: Pencil - Carpenter vs. 20 oz. Water BottleHow does Pencil - Carpenter fare in comparison with 20 oz. Water Bottle? Before having both products go head-to-head, it is important for you to know that by adding imprinted products to your marketing mix, you are already improving your technique. Customized items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pencil - Carpenter and 20 oz. Water Bottle offer particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the customized item a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promotional item may seem better than the other, will it fit your promotional budget? Will picking Pencil - Carpenter over 20 oz. Water Bottle mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you choose one product over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should clue you in as to what your market segment would be more likely to appreciate. Fourth, factor in if your chosen distribution method would still work for both items. This is really useful if you are trying to measure the difference between two promo items from totally different categories. For instance, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to know the delivery cost difference between the two items. Branders.com has the most comprehensive collection of custom merchandise online. Branders is the only online source that allows you to "see before you buy". Preview your design on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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