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Promotional Item Comparison: Folder - 12", Two Pockets and Backbone, 12pt Semigloss vs. Notebook - Square 3"How does Folder - 12", Two Pockets and Backbone, 12pt Semigloss match up to Notebook - Square 3"? Before having both products go head-to-head, it is critical for you to know that by adding customized gifts to your marketing mix, you are already improving your strategy. Personalized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Folder - 12", Two Pockets and Backbone, 12pt Semigloss and Notebook - Square 3" offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one advertising specialty may seem better than the other, will it fit your selecting? Will choosing Folder - 12", Two Pockets and Backbone, 12pt Semigloss over Notebook - Square 3" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you select one product over the other? Third on your list of things to consider should be your audience. A good understanding of your target market should clue you in as to what your niche would be more likely to appreciate. Finally, find out if your chosen distribution method would still apply to both items. This is particularly useful if you are trying to evaluate the difference between two personalized items from totally different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a stress ball and a pen, it would be helpful to find out the delivery cost difference between the two items. Branders has the largest selection of promotional products online. Branders is the only web source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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