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Promotional Item Comparison: Binder - 3 Ring, 19 pt Semigloss, No Pockets vs. Notebook - Square 5",How does Binder - 3 Ring, 19 pt Semigloss, No Pockets compare with Notebook - Square 5",? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already improving your technique. Custom giveaways give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Binder - 3 Ring, 19 pt Semigloss, No Pockets and Notebook - Square 5", offer particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one corporate gift may seem better than the other, will it fit your selecting? Will picking Binder - 3 Ring, 19 pt Semigloss, No Pockets over Notebook - Square 5", mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your market should give you a clue as to what your target market would be more likely to appreciate. Fourth, factor in if your chosen distribution strategy would still apply to both items. This is really useful if you are trying to weigh the difference between two customized items from totally different categories. For example, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a calendar, it would be helpful to know the shipping cost difference between the two items. Branders.com offers the most comprehensive collection of custom products online. We are the only web source that allows you to "see before you buy". See your imprint on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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