| Promotional Items, Promotional Products & Corporate Gifts for Your Trade Show Promotions | |
|
|
Promotional Item Comparison: Binder - 3 Ring, 19 pt Semigloss, No Pockets vs. Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black PermanentHow does Binder - 3 Ring, 19 pt Semigloss, No Pockets match up to Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent? Before having both products go head-to-head, it is critical for you to know that by adding logo items to your marketing mix, you are already improving your technique. Promo merchandise give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Binder - 3 Ring, 19 pt Semigloss, No Pockets and Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent have particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to answer is your financial capacity. While one advertising specialty may seem better than the other, will it fit your marketing budget? Will choosing Binder - 3 Ring, 19 pt Semigloss, No Pockets over Marker - Sharpie® Mini Fine Point with Gray Barrel/ Black Permanent mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you choose one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your market should give you a clue as to what your market would be more likely to appreciate. Lastly, factor in if your chosen distribution method would still be apt for both items. This is really useful if you are attempting to evaluate the difference between two promo merchandise from totally different categories. For example, you've decided that packaging the promo product as a mail out gift is the best way to go. If you are in the process of choosing between a mug and a clock, it would be helpful to find out the shipping cost difference between the two items. We have the most comprehensive collection of customized items online. We are the only online source that allows you to "see before you buy". Preview your logo on your advertising specialties before you make a decision with our high-tech production-realistic PhotoSample technology.
|