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Promotional Item Comparison: Binder - 3 Ring, 19 pt Semigloss, No Pockets vs. Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"How does Binder - 3 Ring, 19 pt Semigloss, No Pockets match up to Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"? Before having both products go head-to-head, it is critical for you to know that by adding customized merchandise to your marketing mix, you are already improving your technique. Promotional giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Binder - 3 Ring, 19 pt Semigloss, No Pockets and Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" offer certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one giveaway may seem better than the other, will it fit your budget? Will choosing Binder - 3 Ring, 19 pt Semigloss, No Pockets over Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your market should give you a clue as to what your target market would be more likely to enjoy. Finally, find out if your chosen distribution method would still be apt for both giveaways. This is especially useful if you are trying to measure the difference between two promo items from totally different categories. For example, you've decided that packaging the promo item as a mail out gift is the best way to go. If you are in the process of choosing between a bag and a radio, it would be helpful to find out the delivery cost difference between the two giveaways. Branders offer a wide array of personalized merchandise online. We are the only online source that allows you to "see before you buy". Preview your imprint on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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