 | ||||||||
|
||||||||
|
| Promotional Items, Promotional Products & Corporate Gifts for Your Trade Show Promotions | ||||||||||||||||||||
|
|
|
|||||||||||||||||||
|
||||||||||||||||||||
Promotional Item Comparison: Binder - 3 Ring, 19 pt Semigloss, No Pockets vs. Pen - Dry Erase, Expo® Fine PointHow does Binder - 3 Ring, 19 pt Semigloss, No Pockets match up to Pen - Dry Erase, Expo® Fine Point? Before having both products go head-to-head, it is essential for you to know that by adding imprinted items to your marketing mix, you are already amping up your technique. Promo items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Binder - 3 Ring, 19 pt Semigloss, No Pockets and Pen - Dry Erase, Expo® Fine Point have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate employees? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your selecting? Will picking Binder - 3 Ring, 19 pt Semigloss, No Pockets over Pen - Dry Erase, Expo® Fine Point mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one item over the other? Third on your list of factors to consider should be your market. A good understanding of your market should clue you in as to what your market niche would be more likely to appreciate. Finally, factor in if your chosen distribution strategy would still be apt for both products. This is especially useful if you are attempting to measure the difference between two logo items from dramatically different categories. For example, you've decided that packaging the giveaway as a mailer is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to find out the shipping cost difference between the two products. Branders.com has the largest selection of custom gifts online. We are the only web source that allows you to "see before you buy". Preview your imprint on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
|
