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Promotional Item Comparison: Binder - 3 Ring, 19 pt Semigloss, No Pockets vs. Bookmark- Rounded End, SlitHow does Binder - 3 Ring, 19 pt Semigloss, No Pockets match up to Bookmark- Rounded End, Slit? Before having both products go head-to-head, it is essential for you to know that by adding promotional merchandise to your marketing mix, you are already amping up your technique. Personalized giveaways give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Binder - 3 Ring, 19 pt Semigloss, No Pockets and Bookmark- Rounded End, Slit have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your marketing budget? Will picking Binder - 3 Ring, 19 pt Semigloss, No Pockets over Bookmark- Rounded End, Slit mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A firm understanding of your audience should give you a clue as to what your market segment would be more likely to appreciate. Finally, factor in if your chosen distribution strategy would still be apt for both items. This is particularly useful if you are trying to weigh the difference between two advertising specialties from dramatically different categories. For example, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a clock, it would be helpful to know the delivery cost difference between the two products. Branders has the largest selection of custom products online. We are the only web source that allows you to "see before you buy". Preview your design on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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